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The Story Behind ‘Gluey’ – an Evans Adhesive Artifact

Late last month, one of our fans reached out on social media with an interesting question:

 

Gluey

Intrigued by Susan’s question, we did a little digging. We didn’t turn up an exact year for her jar, but we think it was likely to have been either the late 1950’s or early 1960’s.  However, our research turned up some other noteworthy information about Gluey that dates all the way back to the early 1920’s.

What we found

According to the United States Patent Office, there’s a fairly extensive history of the use of the “Gluey” trademark by Evans Adhesive. Though the word wasn’t trademarked until the 1960’s, there’s evidence that Evans (then known as The Commercial Paste Co.) was using “Gluey” as far back as the 1920s, including in this 1922 ad from Office Appliances: The Magazine of Office Equipment, Volume 36.

The ad boasts that “Gluey” is a “light colored paste” with “the bull-dog tenacity of good glue and the creamy, smooth consistency of paste.” Customers could order tin-topped gallon jars for the affordable price of $13.20 per dozen. That’s a lot of Gluey!

Gluey remained a staple line for Evans throughout the mid-20th century

One ad from 1931 claims it was used in more than half the schools in the United States while another from 1922 says it was viewed as “the most satisfactory and economical paste” by “educators everywhere.”

Even if Gluey is no longer a part of our current product line, it’s an important part of our history. We may not know the exact year that this jar was produced, but rest assured we hope to continue the legacy of the paste that “sticks like a brother” to this day.