Why Market Segmentation is a Key Challenge for Adhesive Industry Growth

The Market is Growing –

In our previous blog post, we discussed some of the key reasons for growth in the adhesive industry, settling in particular on the growth of two particular market segments: diapers and women’s hygiene products in India.

Market segmentation in this vein can be seen as an opportunity for growth for the adhesive industry. In addition to disposable hygiene products like diapers or products geared towards women, other adhesive applications could represent key areas of growth including:

  • Technical textiles
  • Construction
  • Packaging
  • Lamination

All are poised for growth at an above average rate.

But There are Threats –

But a segmented adhesive market can also represent a threatened adhesive market, at least in some sectors. Segments of the adhesive market based around adhesive production and application technology face a far less certain growth rate than purely application-based segments.  Examples include:

  • Adhesive Pump Systems
  • Adhesive Melters
  • Adhesive Pattern Controllers
  • And other related technology…

All are highly susceptible to market demands for the products they’re used to produce and apply. If market demand shifts away from a product that requires any or all of those technologies, their value in the market will diminish.

It’s important to consider closely, then, the pitfalls of this market segmentation as it pertains to your business. Be aware of how market segment fluctuations can affect the products you produce, both in terms of their application and the technologies used to produce them.

Learn More –

However, no matter what your particular market segment, Evans Adhesive is prepared to serve you. Our versatile adhesive products can meet your needs, and we’re prepared to work to find a solution that’s right for your business. Contact us today to start finding answers to your adhesive questions.

Why is the Adhesive Industry Growing?

More and more people around the world need adhesives. The global adhesives market was valued at more than $30 billion last year and is expected to grow to more than $41 billion by 2023.

 

But why? What’s causing the market for adhesive products to grow so quickly? Understanding how these trends develop is a key requirement for success in the industry, and a close examination of the available data reveals some key insights.

 

Some of the recent industry growth is related to increases in the market for disposable hygiene products. Each of these products has its own unique packaging needs, and while those unique needs could be seen as an obstacle in some circumstances, for the adhesive industry they’re an incredible opportunity. Due to the unique requirements of every disposable hygiene product, adhesive manufacturers have the chance to develop and utilize adhesives for multiple applications, leading in turn to noteworthy opportunities for profitability.

 

For example, in India alone, the demand for both diapers and women’s hygiene products is skyrocketing. As the manufacturers of those products continue to explore the market opportunities in that country, demand for reliable adhesives for the packaging and other parts of those products will increase accordingly. Thus, understanding the background reasons behind market expansion becomes critically important.

 

But this doesn’t leave adhesive producers without obstacles. Developing and implementing these adhesives represents significant time, labor, and opportunity costs. To fully take advantage of these and other growing markets, adhesive manufacturers like Evans Adhesive are spending their time and money wisely, including developing innovative, custom adhesives of all types including technical textiles, construction, packaging, and lamination.

 

So, whether your industry is furniture and woodworking, packaging, textiles, automotive, or building and construction, contact Evans Adhesive today for more information on how we can help you keep up with growing demand and to request a free adhesive sample for your unique application requirements.

Three Adhesive Commitments You Can Count On

At Evans Adhesive, we believe it’s important to understand exactly what you’ll be getting from us when you order one of our products. It’s part of our commitment to quality, delivery, diversity, and an attitude that extends to our service to our customers as well as to our many versatile adhesives.

Here are three commitments you can count on from Evans Adhesive if you decide to work with us.

1 – A Commitment to Quality

Every adhesive product we make and every interaction with a customer is based on the highest standards of service and reliability. We promise that every purchase you make form Evans Adhesive will be built to the exact product specifications you need, and we won’t stop until we get it right.

2 – A Commitment to On-Time Delivery

We strive to have every in-stock order of our water-based adhesives out the door within five days. It’s that important to us that you receive your products quickly.

That commitment has been noticed by some of our most loyal customers. Christopher J. Diamond Jr. of Astro Chemicals, Inc. says our speed is “rare” for a company in this industry, while Mike Bowman of the Cumberland Container Corp. says every order his company makes results in on-time deliveries.

3 – A Commitment to Sustainability

Evans has been rated in the TOP 22 % of suppliers in terms of labor practices as assessed by EcoVadis in the category Manufacture of other chemical products.  We are also in the TOP 15 % of suppliers for fair business practices.  And overall, Evans was rated in the TOP 25 % of manufacturers and TOP 20% of suppliers across all EcoVadis categories.

To learn more about what our customers are saying about our commitments and our ability to meet them, check out our testimonials page today.

 

How the Right Adhesive Makes Colorful Cardboard Packaging Possible

Colorful corrugated cardboard boxes of all shapes and sizes are a common sight at stores of all types. They’re so common you may never stop to think how they got there in the first place.

The truth is, each of these boxes is the result of a very specific process that requires very specific equipment and resources to accomplish.

Colorful cardboard packaging needs the right printer and the right adhesive

One of the most common printing techniques for this kind of packaging is called litho-labeling. This process involves:

  • printing a label on a special printer
  • then gluing that label to the packaging
  • and assembling the box once each of these steps is finished.

This process is advantageous because it allows for extremely high-quality color images to be affixed to cardboard packaging quickly and easily.

However, doing so requires a very versatile adhesive, one that can both affix the label to the cardboard and hold the cardboard box together.

Evans Adhesive manufactures the optimal adhesives both for the printing and box manufacturing parts of this process, custom creating a solution for each project.

To learn more about how Evans could create the right adhesive your project, click here.

How Evans Adhesive makes case and carton packaging possible

case and carton packaging

 

Most consumers interact with some kind of case and carton packaging almost every day without realizing it. This special, versatile kind of packaging brings you your food and drinks, household products, and many other things you use on a regular basis.

But this crucial packaging category wouldn’t be possible without a specific kind of adhesive, one that’s both strong and durable while also being adaptable for many different uses.

Why is case and carton packaging adhesive important?

This adhesive might sound like a narrow application, but it has wide-ranging uses throughout the packaging industry.

  • Products like dry foods and cereals come in boxes sealed with case and carton adhesive, as do many frozen foods. Most beverages involve some kind of case and carton adhesive in their packaging as well.
  • Outside of the world of food, case and carton adhesives are used to seal packages for many family, fabric, and home care products.

To keep up with these diverse uses, adhesives used for cases and cartons have to be versatile and durable, able to withstand both the rigors of shipping and the varying conditions a product might encounter during its lifecycle.

Consider the packaging used for a 12- or 24-pack of canned soft drinks.

  • These cartons are handled repeatedly in their production facilities and storage warehouses, shipped to grocery stores on pallets, and stored either on grocery store shelves or in refrigerator cases.
  • These adhesives must hold strong not just through the shipping process, but a wide range of storage conditions as well.

How Evans can meet your case and carton packaging needs

Evans offers several hot melt adhesives capable of meeting the challenges of the case and carton packaging world.

  • Each of these adhesives, both synthetic and natural based, are solid at room temperatures but liquid at the raised temperature used during application. Depending on the product need, the application temperature may range between 225 and 425°F.
  • Our ethylene vinyl acetate (EVA) adhesive line may be the best example of a hot melt adhesive ready for use in case and carton packaging. Each of our EVA adhesives sets quickly, is waterproof, and offers both heat and cold resistance.

To Learn More

Click here to learn more about each of our case and carton packaging holt melt adhesives.

 

Three Things You Should Know About Doing Business with Evans Adhesive

doing business with us

In any business relationship, it’s important to know who you’re working with. Knowing your partners increases trust, improves communication, and generally just makes it easier to get things done.

Whether you’re a long-time Evans client or a newcomer, we think it’s important that you know a few things about us and what we’re about.

1 – We’re a national company with a local focus

Evans Adhesive has locations across the country. That’s not unusual. A lot of companies do. The difference is what our locations bring to you, our customers.

Fueled by our manufacturing locations in Ohio and California, our sales reps and agents operate in more than a dozen states. If you have an adhesive need, chances are we can connect you with a local representative to find a solution that works well for you.

2 – We supply free samples so you can make sure our product is right for you

Adhesives are critically important to us because they’re critically important to you. We understand that our adhesives can literally make or break your products, which is why we want to make sure that the product you choose is the perfect fit for your needs.

To make absolutely certain that our adhesive does what you need it to do, we offer free samples of our products for your use. It’s the only way to be sure that we can adequately meet your needs.

3 – Our industry peers have our back

We don’t want you to just take our word on our products and services. Our clients and leading members of the adhesive industry both agree that we back up our promises to our customers.

From our technical expertise to our quality to our dependability, the people we work with the most closely believe we can get it done. Read all about their experiences here.

Do You Know These Five Types of Hot-Melt Adhesive?

Choosing the right hot-melt adhesive for every use is critically important. The adhesive you need to accomplish a specific task can vary widely, so it’s important to know what adhesives are best suited for your application.

Evans Adhesive is proud to offer five different types of packaging hot melt adhesive in addition to our water-based adhesives. Here is a quick look at each of our adhesives and how they could work for you.

hot-melt glues

1) EVA (Ethylene Vinyl Acetate)

Our EVA adhesive is ideal for a variety of coated and uncoated paper product applications. EVA is waterproof and offers some heat and cold resistance and sets quickly, firming up between one and ten seconds after application.

2) Polyethylene

These hot melts work well for case, carton and tray sealing applications. Polyethylene adhesives provide excellent thermal stability and are low odor.

3) Metallocene

Like polyethylene, metallocene adhesives are light colored and low odor, providing excellent thermal stability. Metallocene adhesives are also well-suited to case, carton and tray sealing applications.

ReliaSeal 7359 is an excellent example of an effective Evans metallocene adhesive. Its char-free characteristics help users eliminate downtime and repair expenses that are sometimes required due to carbon buildup in adhesive lines.

4) APAO (Amorphous Poly Alpha Olafins)

APAO adhesives are best used where open time and tack are required. These adhesives offer a soft, tacky and flexible texture, making them an excellent choice for product assembly.

5) Polyamides

An adhesive for high temperature and high strength applications, polyamides are resistant to oils and solvents. This makes them an excellent choice for difficult to bond, low energy substrates.

To Learn More

Innovative performance hot melts from Evans Adhesive are perfect for a broad range of industries including packaging and paper converting.  To learn more or request a free sample, just click here.

Benefits and Challenges of Hot Melt Adhesives in Industrial Environments

In industrial use, hot melt adhesives (HMAs) provide several advantages over solvent-based adhesives.  They include:

hot melt

Polyethylene hot melts are ideal for case, carton and tray sealing applications. Polyethylenes provide better thermal stability, are low odor and light colored.

  • Volatile organic compounds that are reduced or eliminated
  • The drying or curing step is eliminated
  • Hot melt adhesives have long shelf life and usually can be disposed of without special precautions
  • HMAs do not lose thickness during solidifying; solvent-based adhesives may lose up to 50-70% of layer thickness during drying

 

Some challenges of HMAs include:

  • Thermal load of the substrate, limiting use to substrates not sensitive to higher temperatures
  • Loss of bond strength at higher temperatures, up to complete melting of the adhesive.
  • Some HMAs may not be resistant to chemical attacks and weathering

 

The above challenges can be reduced however, by using a reactive adhesive that after solidifying undergoes further curing e.g., by moisture (e.g., reactive urethanes and silicones), or is cured by ultraviolet radiation.

 

Popular applications for hot melt adhesives include, but are not limited to:

  • Closing the flaps of corrugated boxes and paperboard cartons in the packaging industry
  • Spine gluing in the bookbinding industry
  • Profile-wrapping, product assembly and laminating applications in the woodworking industry
  • Disposable diapers are constructed through the use of HMA, bonding the non-woven material to both the backsheet and the elastics
  • Many electronic device manufacturers may also use an HMA to affix parts and wires. or to secure, insulate, and protect the device’s components

 

It’s worth noting that mass-consumption disposable products such as diapers necessitate development of biodegradable HMAs.  “Going Green” is important in any supply chain, and that includes your adhesives.

 

Do you have a hot melt application that requires specific bonding properties for your application, including environmentally-friendly outcomes?  Contact us for more information or request a free sample here.

How Paying Attention to Straws is Changing the Environment

“An environmental turning point is lurking in your drink,” says CNBC, and they’re right. The straws you use to sip your beverage of choice at your favorite restaurant could be the next big point of contention in the war on waste.

Seattle, Fort Meyers, and Malibu have already banned plastic drinking straws, and fast food giant McDonald’s plans to eliminate plastic straws at its 1,300 locations in the United Kingdom.

But why the controversy at all?

Plastic straws can be harmful to the environment—but there is a solution

Consider how long you use a typical drinking straw. Even if you linger over your meal, chances are your straw won’t be in use for more than an hour at most. But the plastic used in your straw will never decompose. Even if it makes up just a small portion of the plastic used once and thrown away, it’s still contributing to the growing problem of pollution and waste.

The solution to the waste of plastic straws is simple and has actually been around as long as straws themselves: paper straws. These lightweight, often colorful straws were once common in malt shops and restaurants but fell out of favor as plastic straws became more common. Now, these straws are making a comeback for one simple reason: they decompose completely. Unlike plastic, paper straws will eventually break down in a landfill, resulting in a much smaller impact on the environment.

It may seem like a small thing, but this is a huge long-term benefit. Even though plastic straws may be small, they’re used in huge numbers every day and that plastic adds up. Paper straws can make a small but significant dent in that total.

How Evans plays a key role in paper straw manufacturing

Adhesive is a critical part of the manufacturing process that makes paper straws possible.

If you look closely at the construction of a paper straw, you’ll notice a spiraled line of paper that makes up the straw’s body, very similar to a paper towel roll. Paper straws are obviously much smaller and lighter than a paper towel tube, but both are held together with a small amount of adhesive along the edge of the paper spiral. Evans has been a key supplier in the manufacture of paper straws since the beginning

As paper straws return to prominence, Evans’ high quality, water-based adhesives will be front and center. The next time you’re sipping a drink on a paper straw, remember the adhesive that makes your environmentally friendly drinking option a possibility.

About Evans

Evans Adhesive helps our customers and the US Food & Beverage industry move toward more environmentally-friendly alternatives to plastics! While many states and companies are looking for sustainable options to replace plastic straws, Evans Adhesive offers successful products for use in paper straw manufacturing to help reduce plastic consumption here in the US.”

Common Hot-Melt Adhesive Uses and Applications

Hot-melt adhesives (HMA) are as numerous as they are versatile.  In general, hot melts are applied by extruding, rolling or spraying, and the high melt viscosity makes them ideal for porous and permeable substrates.  HMAs are capable of bonding an array of different substrates including paper, rubbers, ceramics, metals, plastics, glass, wood and more.

 

Today, hot melt adhesives are available in a variety of different types, allowing for use in a wide range of applications across several industries. For use in industrial processes, HMA adhesive is supplied in larger sticks and glue guns with higher melting rates. Aside from hot melt sticks, HMA can be delivered in other formats such at granular or power hot melt blocks for bulk melt processors.  Larger applications of HMA traditionally use pneumatic systems to supply adhesive.

Some common examples of industries where Hot-Melt is used include:

  • Closing the flaps of corrugated boxes and paperboard cartons in the packaging industry
  • Spine gluing in the bookbinding industry
  • Profile-wrapping, product assembly and laminating applications in the woodworking industry
  • Disposable diapers are constructed through the use of HMA, bonding the non-woven material to both the backsheet and the elastics
  • Many electronic device manufacturers may also use an HMA to affix parts and wires. or to secure, insulate, and protect the device’s components

And here are some general terms used for HMA’s:

  • Open time: the working time to make a bond, where the surface still retains sufficient tack, can range from seconds for fast-setting HMAs to infinity for pressure-sensitive adhesives
  • Set time: time to form a bond of acceptable strength
  • Tack: the degree of surface stickiness of the adhesive; influences the strength of the bond between wetted surfaces.
  • Surface energy: which influences wetting of different kind of surfaces.

Are you looking for a standard or custom hot-melt adhesive solution for your industrial, manufacturing, or packaging process?  Feel free to contact us and/or request a sample.

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